Wednesday, February 11, 2009

Pop Rally ft. Vik Muniz at the MoMA

In an effort to prove that the recession isnt completely destroying our spirit, I was thankfully called upon again by my friends at Sagatiba Cachaca(Brazilian Rum) to produce and manage the cocktail bars for the Museum of Modern Art's Pop Rally event. PopRally is a program of events at The MoMA and P.S.1 Contemporary Art Center that features collaborations with artists and musical acts, performances, film screenings, receptions, and special viewings of exhibitions at accessible prices. Past events include performances by Cat Power, Les Savy Fav, Patti Smith, Chicks on Speed, and PaperRad and friends. Last nights event was the closing party for video artist Vik Muniz (Brazilian, b. 1961), Vik Muniz is the ninth artist to participate in Artist’s Choice, a series of exhibitions in which an artist serves as curator, selecting works from MoMa’s vast collection to create an exhibition. Muniz has chosen a
rebus—a combination of unrelated visual and linguistic elements to create a larger deductive meaning—as the organizing principle of his presentation.

I had the pleasure and challenge of recreating Sagatiba cocktails for the 350+ guests this evening. On the menu was the Classic Caiprinha, a Blueberry Caiprinha and "Sweet Heat" which was a chilled shot of the aged Sagatiba chased with a strawberry dipped in a cayenne and sugar mix. You've gotta try this! Special thanks to my stellar bar team who made our production seem effortless and I couldn't have done this without them.

At your service,

The Boulevardist

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