Monday, January 31, 2011

Make Cocktails, Will Travel

Hello from Sunny Miami!

As a cocktail slinger, its been my pleasure and honor to be one of 3 semi-finalists from New York in the 2011 Bacardi Legacy cocktail competition. In between beach time and cocktails at the Florida Room, I will compete for the US title and a chance to compete in the International finals, which will be held in Spain. Yes. The goal of the competition is to create the next iconic Bacardi cocktail such as the Mojito, Dacquiri and the Rum & Coke. We were also asked to present the inspiration for the cocktail and its marketability.

The Grand Prize winner will get an all expenses paid trip to 5 major cities around the world to bartend (and get paid) at the top cocktail bar under their Master Mixologist. Along with that, Bacardi will create a global marketing campaign dedicated to the winning cocktail.

In 2010, I had it set in my mind that I was going to be traveling throughout 2011.

I wish my fellow competitors Rob Fuentevilla of both PainkillerNYC and Mayahuel and Brian Matthys of Compose Bar the best of luck as we represent New York and beyond.

I’ll post my cocktail and its inspiration after I win #GAME

For more info on the competition click:
And for an amazing collection of cocktail videos click: Bacardi True Originals

At your Service,

The Boulevardist

Wednesday, January 19, 2011

Thursday, January 6, 2011

For those who like to Groove

For those of you who have been itching to dance and can't seem to find a place, here you are. I've been following these guys throughout 2010 and they go deep.

Deep into the morning. Wear you winter gear there but dress to dance and expect to sweat. Beat the cold.

House music all night long, SAY WHAT?! House music all night long, SAY WHAT?!

Deep Soulful House

At your service,

The Boulevardist

Wednesday, January 5, 2011

The Good Ketchup

As a big part of who I am and what I do involve marketing, I take the opportunity to listen in and follow some of the marketing gurus of our time. Seth Godin is one of them. This blog entry of his stood out mainly because of my love for Heinz ketchup and the nostalgia of it all. At the same time there's always a valid message. Have a quick read and ponder some of the things you buy based on memories.

Seth Godin's Blog: "It's Just Better Ketchup"

At your Service,

The Boulevardist