The Good Ketchup

As a big part of who I am and what I do involve marketing, I take the opportunity to listen in and follow some of the marketing gurus of our time. Seth Godin is one of them. This blog entry of his stood out mainly because of my love for Heinz ketchup and the nostalgia of it all. At the same time there's always a valid message. Have a quick read and ponder some of the things you buy based on memories.

Seth Godin's Blog: "It's Just Better Ketchup"

At your Service,

The Boulevardist

A Timeless Classic

Herb Alperts "Rise" was a track I listened to as a child back in San Francisco. It was the soundtrack to the stories my uncle would tell me about when he would visit NYC in the days of Studio 54. Since then its always been a song that would fuel my fantasies of living here.

And here I am.

Enjoy.

Herb Alpert-Rise 1979

At your service,

The Boulevardist

A Photo Blog that I fancy.

Happy Holidays!

Just wanted to share a link to a photoblog that I absolutely love. I often find little bits of inspiration from this guys images and hope you do as well.

Lifestyle images by JJJJound

At your service,

The Boulevardist

Mr. B's Hideaway

Would you join me this Sunday for:

"Mr. B's Hideaway"

Cool out to the sounds of Dub, Ska, Reggae and British Rock off the Bowery
Bi-weekly with Rotating Dj's and the occasional acoustic performance

Gin-centric cocktails served with Sunday hospitality and a wink.

Starting this Sunday December 6, 2009 and every other.

Come to:

Madam Geneva(tucked behind Double Crown restaurant. Walk all the way to the back and push the wall panel on the far left or enter on Bleeker St)
316 Bowery at Bleeker
7pm-?
www.madamgeneva-nyc.com

Vespas welcome out front. Good Vibes welcome inside. It would be my pleasure to see you at Mr B's Hideaway.

At your Service,

The Boulevardist

Monkeys, Cocktails and Emotions

This past Tuesday marked another installment of the Nirvino Ambassador Cocktail Review. As we build our cocktail community here in NY we’re also venturing out of our box we call downtown in search for tasty drinks. Ambassadors and guests got to once again take part in creating the first online menu of all the best drinks New York has to offer. Beekman Bar and Books was the perfect spot for this stop for Bols Genever Cocktails. Known for its fine whiskies and cigars this libation pad also has a running theme of monkeys carved in wood and in artwork all throughout the space. Perfect.







Mixologist, Ben Scorah of Beekman Bar and Books created the tasty cocktails for the evening, including the Holland Razorblade which is currently on their menu. As we opened the Nirvino gates for on-site reviews it was also the other cocktails on the menu, the Dutch Blood and Sand and the Green Apple Infused Old Fashioned that equally captured the palettes and emotions of some of our Ambassadors. Might we have another potential Bols Genever cocktail for the menu?? Heres what they had to say.

Matthew L. calls the Dutch Blood & Sand "an explosion of flavor.This is one pinkish colored drink that I will display proudly as I enjoy it!"


Nicole T. says the Holland Razorblade is: "Like biting into a citrus fruit while looking out the window through a sheer curtain at the end of summer . . . Light, refreshing, and sexy. And before the sipping experience even began, I was dazzled by the constellation of cayenne pepper sprinkled on the surface."


And Selena R. says "This one's all about the baked apple bitters, giving the sophisticated Bols a warm autumn punch. Is it fall yet?" referencing the Green Apple Infused Old Fashioned

Folks as you see, a cocktail is not just a drink. It’s also a gateway to fantastic imagery and sensation all contained in a pretty little glass.

So as we continue our quest for Nirvino, I invite you to Sip and Tell.

for more info on the Bols Genever and Beekman Bar and Books:
http://www.bolsgenever.nl/
http://www.barandbooks.cz/beekman/


At your service,
The Boulevardist

Off the grid for green and grandeur

One thing I found important about living in New York is that you gotta know when to get out of town. I had the opportunity to breathe some clean air and enjoy some moments of bliss over the last weekend thanks to my good friends at Outdoor Bound adventures. They take New Yorkers out on an extensive list of outdoor activites for quick weekend getaways without breaking your bank. I went on a 2 day hike and camped out 1 night in the Catskill Mountains and happily ditched all cell and laptop communication. I could say I may be hooked on nature again.

The hike was about 9-10 hard miles over 2 days

4 miles on day 1
6 miles on day 2

It may not sound like much but when you're hitting steep ascensions and descents at a rate of 100 feet every 10 minutes while carrying a backpack thats at least 40 pounds, you might think differently. Not to mention, I don't do this all the time. New York city it flat.

Things got a little hairy or should I say wet as we were rained on pretty hard Saturday night and Sunday afternoon. We managed to stay dry in our tents at night and although the conditions weren't ideal, it definitely made for more of an adventurous physical challenge on the climbs and drops. We even got to do a little rock climbing.It was lot of fun to power through it.

Peaks conquered were:
-Slide Mountain (4,180 feet-the highest in the Catskills)
-Cornell Mountain (3,870 feet)
-Wittenberg Mountain (3,790 feet).













And a shout out to Garan and Evan our guides for leading us into a recharging getaway.

for more info and a calendar of events:
http://outdoorbound.com/

At your service,

The Boulevardist