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Now Serving! Maharlika-Tasty Filipino Brunch in the East Village

Kumusta!

I recently had the pleasure to sit in at Maharlika's pop up brunch restaurant where they're serving up traditional Filipino breakfast dishes and twists on Brunch cocktails til the end of March. I was in heaven as my table was filled with practically the whole menu of savory deliciousness that would prove nostalgic to any Filipino who has lost contact with their native cuisine. From the Sisig(pig parts served sizzling on a cast iron skillet topped with 2 eggs sunny up to the tradition Tocilog(Cured pork with Garlic fried rice and 2 eggs and everything in between. Mmmmmm.

Although the concept of a Filipino restaurant isn't new to New York, I feel that the Nicole Ponseca, a former Ad agency executive and Enzo Lim a famed NYC bartender and musician are taking a fresh approach in presenting a taste of the food of 7107 islands that make up the Philippine archipelago.

I had a chance to talk with them briefly in between a packed house of guests and heres what they had to say:

Boulevardist(B): Where were you both born and where did you grow up?
Enzo: Metro Manila
Nicole: I was born in Philadelphia and raised in California... I also spent time in the Philippines studying the food.

(B): Why Maharlika as a name?
Enzo:It conveys a rich sense of history. In one sense it refers to nobility -- a warrior noble class to be respected and loved. But it also generates a sense of nationalism.

(B):What inspired you to do this?
Nicole:
I was working in advertising and occasionally would have to wine and dine my clients. Eventually, the conversation came up about filipino food and where we could go to get some. To be honest, i didn't want to take them to turo turo(filipino fast food) or go to Queens....the offerings at the time didn't showcase the food in a way that could compete with other non-filipino restaurants (e.g. service, presentation, ambiance, wine list, cocktail list, etc.). I started telling myself...I can do this..." so i started working two jobs concurrent with my day job so i could learn the business....hosting, serving, bartending, running, bussing, managing....not sleeping.

(B): What culinary message are you voicing in your concept?
Enzo: We want to take a modern, studied spin on classics. As with the food, so in cocktails. Basically, it's important to show people that they are already somewhat familiar with this food / drink. Everybody's got that one Filipino friend, right?

Nicole: in one word: pride. I want to educate on our history and culture through food. Why is Vietnam and Thailand a common travel destination and not the Philippines? I think its due in part to food....so when you are introduced to goi cuon or pad thai, you start getting curious about the country and culture...well, if you cannot afford the pricey ticket to the Philippines, perhaps you can afford a more accessible dinner amongst 5 friends...and then you might be more curious about the country and the culture...and maybe then people might be more interested in visiting the country....

(B): Why pop-up?
Nicole: I saw the success of Egg, and its history of popping up at Sparkys years ago. For us, it became a recession-based solution to getting a business off the ground. We are helping our host restaurant pay the bills and they are helping us get the dream materialized. I wish i could say i had some genius master plan about popping up, but it was all about preparation and being in the right place in the right time....i guess kinda like the book Outliers....

(B): Since this has proven a success whats your next steps?
Nicole: i'm so entirely grateful for the websites, bloggers, facebook, the reservations and walk ins every weekend. on our first week, we looked at each other and only had 4 tables...i was like "uh...dear god...please send people"...then by the third week, we had reservations booked over a week in advance! Next steps: keep improving and exploring opportunities to share the food.

I was surprised by a plate of Balut. Its a delicacy in the Philippines not for the weak stomach but for the culinary challenger as it was featured on fear-factor. I took the Challenge. For more info click Balut.


As they search for a more permanent space to hang up their decorative wooden fork and spoon, I look forward to their goal of Maharlika becoming a benchmark in furthering the niche of Filipino food in the culinary world.

Maharlika Pop-up is open Saturdays and Sundays for Brunch only through the end of March.

351 E. 12th St. (off 1st Ave.)

For info and reservations click: Maharlika NYC or email info@maharlikanyc.com

(I had to book mine a week in advance so don't wait)

At your Service,

The Boulevardist



All mouthwatering photos courtesy of +Snowflake Photography

Patti Smith's "Just Kids" book review and an inspired photo shoot

As a man forever in love with New York City and regular at haunts that still hold a sense of nostalgia such as El Quijote and the Odeon, I also enjoy hearing stories about the icons that contributed to the creativity of our beloved city.

Lately I've noticed lots of folks reading the new Patti Smith book "Just Kids" and although I haven't read it yet, I've been talking about the book with a dear friend and writer Kara Hughett who's in love with it.

Heres what she had to say about it:

"Perhaps it's my impending birthday rounding the corner that calls for necessary reflection, or quite possibly it's Patti Smith's recent memoir, Just Kids, that has me honing in more so on my daily interactions and what forms of creativity I allow to into my life. Just Kids is a detailed recount of Smith's relationship with legendary photographer, Robert Mapplethorpe and those crucial kinship's made within her critical coming-of-age years. From seeing the Velvet Underground for the first time live to sitting on the floor of Janis Joplin’s room at the Chelsea Hotel while Kris Kristofferson sang “Me and Bobby McGee,” Smith examines the moments that molded the artist she has become, including the most sincere affair of all - crowning Mapplethorpe as ".. the artist of my life.” Throughout each page lie personal and poetic descriptions of a type of relationship that seems to have gone missing in recent eras; tender, boundless and never wanting what they couldn’t have or concerned for what the future might bring. As I seem to be pacing my last 20-something pages strategically for the sake of not wanting this written work of art to end, I've realized through Patti's carefully chosen lexicon that she's brought me back to my roots – in a sense fostering and maintaining relationships while taking the mere moments to digest and reflect on the company I keep."

and for a hot interpretation in the form of fashion photography...

VMan's Patti + Robert shoot by Christian Brylle

Patti + Robert link



I was very surprised and happy to see a shirt by another dear friend and Designer Raquel Allegra featured in this shoot. Check out her amazing handmade pieces at http://www.raquelallegra.net/

At your service,

The Boulevardist

Cosmic Dust-A Love Poem

You streak across the universe
a star anew
a sting ray of light
in electric blue
youre a gem in the sky
shining heaven on earth
a projection of beauty
to which you give birth

the constellations form around you
where cosmic streams
excite dances of fire and desire like laser beams
surround you and get tangled in your hair
making me feel as if Im an
interstellar baby crying out to you
silently without boundaries,

Cant you hear me?

with each flash your energy
consumes me, leading me into this
galactic high that only my curiousity
of your vibration which stings
and swells my imagination can get me out of...

do I really want out of this high?

I sit in zero gravity hoping that maybe someday
we may be able to sit on the same cloud
dangling our feet
singing out loud
songs about love

For I am a man from Mars,
humming sweet lunar bars
of Passion
and as love as my navigator
I will find my Venus in You.

At your service,

The Boulevardist

The Rules of a Gentleman

Heres a refresher blog for all you Gents thats made of rules added by its readers. Add yours. Thanks for pointing this out Kara.

Click: The Rules of a Gentleman

At your service,

The Boulevardist

Aphrodisiac Cocktail Recipes for Your Valentine

Greetings!

In celebration of the Hallmark holiday thats coming up soon I recently had the opportunity to play in front of the camera and make Mocktails(non-alcoholic cocktails) served at the Museum of Sex's Oralfix cafe. All the recipes were created by Emilie B of Fork and Design.

As with each recipe, if you'd like to spice things up a bit go ahead and add your favorite spirit. Enjoy!

At your service,

The Boulevardist

Click here for the videos: Aphrodisiac Cocktail Recipes for your Valentine on www.epicurious.com

Make Cocktails, Will Travel

Hello from Sunny Miami!

As a cocktail slinger, its been my pleasure and honor to be one of 3 semi-finalists from New York in the 2011 Bacardi Legacy cocktail competition. In between beach time and cocktails at the Florida Room, I will compete for the US title and a chance to compete in the International finals, which will be held in Spain. Yes. The goal of the competition is to create the next iconic Bacardi cocktail such as the Mojito, Dacquiri and the Rum & Coke. We were also asked to present the inspiration for the cocktail and its marketability.

The Grand Prize winner will get an all expenses paid trip to 5 major cities around the world to bartend (and get paid) at the top cocktail bar under their Master Mixologist. Along with that, Bacardi will create a global marketing campaign dedicated to the winning cocktail.

In 2010, I had it set in my mind that I was going to be traveling throughout 2011.

I wish my fellow competitors Rob Fuentevilla of both PainkillerNYC and Mayahuel and Brian Matthys of Compose Bar the best of luck as we represent New York and beyond.

I’ll post my cocktail and its inspiration after I win #GAME

For more info on the competition click: www.legacycocktail.com
And for an amazing collection of cocktail videos click: Bacardi True Originals

At your Service,

The Boulevardist
#makinmoneyhavinfun

Audio/Video Stimuli

This is what you get when you mix the Samurai with some dope beats.



The Baths-Lovely Bloodflow

For those who like to Groove

For those of you who have been itching to dance and can't seem to find a place, here you are. I've been following these guys throughout 2010 and they go deep.

Deep into the morning. Wear you winter gear there but dress to dance and expect to sweat. Beat the cold.

House music all night long, SAY WHAT?! House music all night long, SAY WHAT?!


Deep Soulful House

At your service,

The Boulevardist

The Good Ketchup

As a big part of who I am and what I do involve marketing, I take the opportunity to listen in and follow some of the marketing gurus of our time. Seth Godin is one of them. This blog entry of his stood out mainly because of my love for Heinz ketchup and the nostalgia of it all. At the same time there's always a valid message. Have a quick read and ponder some of the things you buy based on memories.

Seth Godin's Blog: "It's Just Better Ketchup"

At your Service,

The Boulevardist

A Timeless Classic

Herb Alperts "Rise" was a track I listened to as a child back in San Francisco. It was the soundtrack to the stories my uncle would tell me about when he would visit NYC in the days of Studio 54. Since then its always been a song that would fuel my fantasies of living here.

And here I am.

Enjoy.

Herb Alpert-Rise 1979

At your service,

The Boulevardist

A Photo Blog that I fancy.

Happy Holidays!

Just wanted to share a link to a photoblog that I absolutely love. I often find little bits of inspiration from this guys images and hope you do as well.

Lifestyle images by JJJJound

At your service,

The Boulevardist

Reflecting on a summer past 2010

So I hosted a few Sunday afternoon dance parties call the Boogie Buffet along with Rain Bermudez here in Fort Green this past summer and for the finale I brought it back to the rooftop where I started...my place.

Heres a quick video of the production shot and edited by Rey Figueroa.

Boogie Buffet video

Check out the rest of the photos courtesy of +Snowflake photography

The Boogie Buffet facebook Album

The Clinton Hill cocktail w/ Absolut Brooklyn

I created this cocktail for the summer inspired by the people and the vibe of Clinton Hill, Brooklyn. This also commemorates Spike Lee's collaboration with Absolut Vodka in creating the Absolut Brooklyn flavor. Sip and tell.

Cookin in Brooklyn-The Clinton Hill cocktail video

Enjoy and please feel free to leave a comment.

At your service,

The Boulevardist

Hey You! its Summer...Let's Dance!

Awwww yeah. One of my favorite Dj's from Cali is comin out tomorrow and playing in Fort Green park with an opening set by Spinna at 6pm. This should be hot.

Dam Funk-Los Angeles based 'Modern-Funk' musician, wax collector, 'Boogie' aficionado & founder of LA party: Funkmosphere, whom is signed to Stones Throw Records will be bringing the funk to Fort Green park as part of the summer music series. Dancing shoes mandatory.

for more info click Fort Greene Park Events

Get off your a$$ and dance!

At your service,
The Boulevardist

Cookin in Brooklyn-Our first full length webisode

Greetings!

I'd like to share with you the first run of our new webisode project "Cookin in Brooklyn". We'll show you how to make our favorite dishes from around the world with quick and easy steps so you can make them at home and pair that with a delicious cocktail.

Cookin in Brooklyn-Green Papaya Salad and the Thai'd up Caipirinha

At your service,

The Boulevardist

The Black Cocktail Concept

So I was given the challenge to create a cocktail in the color black. This cocktail will be paired with an amuse bouche and showcased for the upcoming CMYK cocktail event (in conjunction with the Umami Festival). With such a complex color to work with I had to take my imagination for a dark stroll. This is my cocktail manifesto.


Concept for Cocktail Noir

It is a personal return to the color Black.

I see Sophistication & Fashion. I fantasize about the 80’s underground art scene and the lawless side of New York with its rebellious youth.

It was bad to be in Black.

When we go further in time,imagine Film Noir where there’s murder, mystery, intrigue, seduction, suspense and strife. Onscreen as the Vampires bite into their victims they open the gates to release this Black elixir of life lost and eternity regained.

There is beauty in the darkness of the shadows.

This cocktail represents those visions and each flavor represents a
condition when fused together creates a cinematic experience for the
senses.

Black Vodka* (sophistication/mystery in the color)
Sweet vermouth (seduction in the wine)
Blood orange (suspense in the citrus)
Black Pepper Syrup(strife in the spice)
Spray of Orange blossom water (is your first hint of intrigue)

* the “Blavod Vodka” is the only black vodka on the market. The vodkas unique black color derives from Black Catechu, extracts from the heartwood of Burmese catechu acacia trees. Such additives reportedly don't interfere with the characteristics of the vodka, adding no additional flavor or odor. Catechu also doesn't stain nor leave a trace of other flavours although does smooth out the vodka.


At your service,

The Boulevardist

Mr. B's Hideaway

Would you join me this Sunday for:

"Mr. B's Hideaway"

Cool out to the sounds of Dub, Ska, Reggae and British Rock off the Bowery
Bi-weekly with Rotating Dj's and the occasional acoustic performance

Gin-centric cocktails served with Sunday hospitality and a wink.

Starting this Sunday December 6, 2009 and every other.

Come to:

Madam Geneva(tucked behind Double Crown restaurant. Walk all the way to the back and push the wall panel on the far left or enter on Bleeker St)
316 Bowery at Bleeker
7pm-?
www.madamgeneva-nyc.com

Vespas welcome out front. Good Vibes welcome inside. It would be my pleasure to see you at Mr B's Hideaway.

At your Service,

The Boulevardist

Still Bill

Tonight I got to catch a screening at the IFC cinema for an inspiring documentary about one of my favorite singers, Bill Withers.

STILL BILL is an intimate portrait of soul legend Bill Withers, best known for his classics “Ain’t No Sunshine,” “Lean On Me,” “Lovely Day,” “Grandma’s Hands,” and “Just the Two of Us.” I was very pleased with how the filmmakers were able to capture the soul and simple honesty not only in his music and lyrics but in Bill Withers the man and his story. I think that I speak for many of us when I say his music resonates through all of our lives in one way or another.

From film synopsis:
"Filmmakers Damani Baker and Alex Vlack follow Withers and offer a unique and rare look inside the world of this fascinating man. Through concert footage, journeys to his birthplace, interviews with music legends, his family and closest friends, STILL BILL presents the story of an artist who has written some of the most beloved songs in our time and who truly understands the heart and soul of a man".

Unfortunately this documentary won't reach the movie houses but fortunately will be released on DVD soon.

For more info check out:
The Still Bill trailer

At your soulful service,

The Boulevardist

Cookin in Brooklyn

Folks,

2 guys and a 1 guest for Food and cocktail pairings.

The "Cookin in Brooklyn" teaser

At your service,

The Boulevardist